Medium
Zephyr Beverages
Practice this intermediate consulting case interview question in the Retail sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
Estimated Time
26 minutes
Difficulty
Medium
Source
Kellogg
45
/ 100
Mock Interview
Interviewer
You
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Interviewer
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You
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AI Score
/100
Structure
Analysis
Communication
Business Sense
Quantitative
Practicing...
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AI Score
Structure
Analysis
Communication
Business Sense
Quantitative
Practicing...
Score coming soon
<ol>
<li>Develop a structure to address the problem</li>
</ol>
<ul>
<li>A sample case structure would include the following:
<ol>
<li>Identifying the options: sell chilled juice, sell all juice businesses, continue on with all businesses</li>
<li>Qualitative discussion of competitive dynamics</li>
<li>Discussion of product selection/components, as well as ways to cut costs</li>
</ol>
</li>
</ul>
<ol start="2">
<li>Conduct competitive analysis</li>
</ol>
<ul>
<li>Using basic information provided, interviewee should deep dive the competitive dynamics in further detail.</li>
</ul>
<ol start="3">
<li>Determine product selection</li>
</ol>
<ul>
<li>Using information about our products vs. our competitors, the interviewee should focus on discussion about how to cut costs.</li>
</ul>
<ol start="4">
<li>Provide client recommendation</li>
</ol>
<ul>
<li>There are three possible solutions, with no right answer. The recommendation should be well-reasoned, comprehensive, and include as much relevant information as possible.</li>
</ul>
<p>There are three possible solutions, with no right answer. The recommendation should be well-reasoned, comprehensive, and include as much relevant information as possible.</p>
<ul>
<li>
<p>Sell the chilled juice business. This would, however, affect the juice and frozen concentrate businesses, as there are both advertising and manufacturing synergies.</p>
</li>
<li>
<p>Sell all of the juice business. This may be more feasible, as the buyer could capture the synergies, but would not be too likely to turn the business around. The selling price is likely to be low.</p>
</li>
<li>
<p>Keep the chilled juice business and rework the ingredients and costs. This is the most feasible option, as evidenced by the success of the competitors. We are probably developing extra features in our ingredient mix that the market does not want and is not willing to pay for. Eliminating or scaling back those features will probably allow us to cut costs without affecting revenue.</p>
</li>
</ul>
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